Growth Services
Our Services
As your marketing partner, we thoroughly understand how advantageous it is to diversify paid search platforms in your full funnel digital marketing strategy. We work to incorporate both the paid social and paid search platforms to achieve a well-rounded digital marketing strategy to include:
Pay Per Click Marketing
Merging performance with outstanding customer service, our PPC specialists are some of the best in the industry with a track record for improving CPL and conversion rates generating more enrollments and starts for our partners.
Social Media
Social Media advertising is changing every day. All major social networks now offer very granular targeting capabilities. This granularity has taken paid social advertising to a new level. The possibilities to refine your target audience has become much more precise.
Consulting Services
Retained consulting services to include: marketing and admissions performance audits, website performance analysis, admissions training and support, short-term marketing team leadership and more.
Direct mail
Traditional direct mail still has a place in today’s world. We have experienced the evolution of this communication and continue to develop creative solutions to ensure your message is read response rates improves. Success in direct mail requires a firm understanding of not only creative but of List procurement. We analyze your customers demographics to develop a profile and to identify the best lists to target.
Creative Services
The best media placements will not succeed with poor creative and messaging or weak call to actions Our team is versed in creative that drives inquiries. Our team helps our partners every day to present a visual identity through collateral design, display advertisements, print advertisements, web video, television commercials, long form video, web design and development, content creation and a host of other visual and written communication.
Lead Nurturing
Much of your marketing efforts will drive early funnel inquiries that may enroll over time. Nurturing required to convert these prospects to student is critical as your admissions team will work on new incoming inquires losing interest in those who just may not be ready today. To support your enrollment efforts, we provide lead nurturing services to include call center solutions, Email automation, social and display remarketing, IP targeting, SMS marketing and more.
Testimonials
“If you are considering Joe Fortunato, or one of his companies, for a role in postsecondary education admissions or marketing, please know he has my wholehearted endorsement. Joe joined us at YTI Career Institute to lead a struggling admissions organization.We experienced an immediate improvement in performance in marketing and admissions. Within a year, Joe’s expertise, discipline, and optimism created a high-performing admissions team and contributed significantly to improved esprit de corps throughout the Company. I am sure he can do the same for you ”
- Tim Foster
Former Chairman and CEO